Boring email designs are so yesterday. Well, that’s at least what our data proves anyway. Our expert team of designers know what makes an email message pop. This is what motivates us to get to work creating intuitive, eye-catching graphics that literally steal the show. We believe in the power of simplicity rather than making it too complicated. And let creatively thought-out designs work their magic without looking like we’re trying too hard to get our message across. In fact, email design is one of our specialties and we’re keen to show you why.
There’s nothing quite as disheartening as seeing a high cart abandonment rate for your online store. Especially when you’ve gone to great lengths to optimize your customer experience. The sad truth is, as many as half of all shopping carts will be abandoned for one reason or another (cue the violins). And as email marketing experts it’s …
Want to build a solid relationship with new leads? Creating welcome emails and email designs is the first step. They can help you achieve maximum ROI, increase conversion rates and boost your sales, especially if you get the email designs right. So join us as we look back on our favorite welcome emails and share some of …
Our visual sense is waaay more developed than any other sense humans were endowed with, and our visual representations are banked in our long-term consciousness which is exactly why we naturally process optical information much easier than anything else. To be more specific, 90% of the information sent to the brain is purely visual That’s why an …
We know the struggle: finding good tenants is hard. Keeping them can sometimes be an even tougher endeavor. In a day and age where people expect everything they interact with to work well with their technology, where does that leave property owners and managers? How do we keep ahead of the curve and satisfy our great, technology-driven …
The right layout is exceptionally important when it comes to catching and holding the attention of your audience. Getting the right balance of graphics to text is equally important and so is ensuring that your email design holds up well on mobile devices. Furthermore, a complicated layout can be quite the opposite of intriguing and can actually distract the reader from reading further. We believe we’ve managed to get this delicate balance right. The proof is in the pudding after all.
Another important element in stellar email design is communicating your brand color in an effective emotive way to bring your email marketing message home. Choosing the right colors, and complimenting colors at that, can serve to further reinforce your brand in the minds of your readers. And it can be just the nudge they need to press that CTA button and make the sale you've been waiting for.
Remember we alluded to the fact that email design is deceptively simple? That’s because it is. So much goes into creating the perfect email and that includes choosing the appropriate typography and the correct allocation of white space. Choosing the right typography that’s easy to read and suits your brand is an important consideration. As is white space to give the reader time to breathe and reflect on the essence of your message.
We may be seasoned professionals but that doesn’t mean we aren’t aware of what’s hip and happening. Instead, we keep up with the times and make it our mission to stay up to date with what’s relevant in all things email marketing related. We can help you to do this too. Just follow our lead...
