Email marketing represents marketing in the 21st century. But surprisingly enough, was also just as successful at getting people’s attention some quite a few decades ago. And it is still plain to see that email marketing is still relevant today. The effectiveness of a good email marketing campaign simply cannot be underestimated. Our case studies are proof of this.
‘Tis the season to be spending! Yes, Cyber Monday truly is a magical experience in the world of e-commerce. In fact, in 2022, consumers spent a whopping $1.3 Billion on Cyber Monday. But what if you’re not seeing the returns you’re looking for? Could your Cyber Monday campaigns be missing that crucial oomph? Here’s what you can …
Shows like Million Dollar Listing, Selling Sunset, and Buying Beverly Hills have shown us that real estate is a HUGE business right now. However, not everyone can be Ryan Serhant or Mauricio Umansky with a million followers and endless resources. So, how do you get people to your open house – or let clients know that there …
Kindness is one of those things you’d expect to be more common than it is, ain’t it? It seems so easy – everyone knows how to be kind, but sometimes it takes just that little bit more energy to be amicable than not. We’ve all been there – you might have an off-day, your partner said something …
Do you want to use email marketing for your business? Or maybe you just want to up your email marketing game. Either way, these email marketing stats will help you get a better idea of just how powerful email marketing can be. In this case, the numbers really do speak for themselves. General Email Marketing Stats B2B …
There’s nothing quite as disheartening as seeing a high cart abandonment rate for your online store. Especially when you’ve gone to great lengths to optimize your customer experience. The sad truth is, as many as half of all shopping carts will be abandoned for one reason or another (cue the violins). And as email marketing experts it’s …
You can write the best, most creative, and clever emails in the world. But, if they don’t reach your audience, then what’s the point? In addition to coming up with killer email strategies, you need a way to ensure that your emails get to those inboxes! What is Email Deliverability? What is email deliverability and how can …
Have you ever entered the bookstore and bought the first book that caught your eye, even though you knew nothing about it? Never! I know, right… Just by picking up the book, you have shown interest. Your primary instinct is to check the plot, isn’t it? Yeah. Next, you pull out your smartphone and google some book …
The email list is the centerpiece of email marketing. It’s the key that unlocks the door to a person’s inbox, and the inbox is where we all spend every morning, afternoon, or night. The more email addresses you have, the more opportunities you’ll have to generate leads, push out your messaging, and prove the value of your …
How can you take a really awesome brick & mortar brand and help them build a sustainable ecommerce business? It ain’t no easy feat, I’ll tell you that! It also can’t happen overnight, mostly like Rome. The power email marketing has to increase revenue though…it’s uncanny! How it went? Well, as with any effort this size, it …
Ever since Gary Thuerk’s 1978 attempt to reach 397 ARPAnet users on the West Coast to invite them to a product demo, emails turned out to be real treasure troves for the e-marketing community. Besides launching the first email marketing campaign, Thuerk’s experiment resulted in 12 million dollars in sales, turning him from Father of Spam into …
The beauty of email marketing is that it can be personalized to make your message stand out amidst the clutter of other types of inbound marketing. And seeing as they are already invested in what you’re offering having subscribed to your emails on their own accord, they should already be open to hearing what else you have to say.
Staying connected has never been easier either. How many times do you open your email a day to stay updated with what’s happening? We’re willing to bet more than just a few. This makes email marketing the ideal way to stay in touch with subscribers on a daily and even hourly basis.
Email marketing is also pretty easy to measure. And straightforward to interpret too. Either readers are buying into what you’re selling or they’re not. In which case, you’ll soon be able to tell and hopefully change your strategy so that it makes an impact. Again, the key takeaway here is adopting a strategy that’ll work. As a leading email marketing agency we know our way around what makes an email marketing strategy successful.
Which leads us on onto our next point - how to gently push that sale along further down the sales funnel without sounding overly pushy. We nurture leads at every stage of the purchasing process taking care to guide and encourage the reader a little further with each subsequent email. Also, we get that timing is everything when it comes to email marketing and that’s why we make every effort to seize the moment to secure that all-important sale.
So much can be said about effective email marketing and how it can grow your business through something as significant as improving brand awareness, for example. Let’s just say the potential and forecast of email marketing is lookin’ good.
