Shopify’s a powerhouse, no doubt, but launching your store is just the beginning. To keep those sales flowing, you need an email strategy that actually works. That’s where we step in. With our Shopify email know-how, we’ll help you level up your store, connect with your customers, and drive growth like a pro. Let’s make your store work harder (and smarter) for you.
Why Shopify Email Marketing Matters
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Own Your Audience
Social media? You don’t own it; you’re just renting space. One algorithm change, and your reach can tank. But with email marketing, you’re in control. No more crossing your fingers that Instagram won’t crash tomorrow. Email is your direct line to your customers—one that lets you focus on building relationships and driving conversions. And with pros like us in your corner, you’ll see results that make a real impact on your bottom line.
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Affordable, But Scalable
Getting started with Shopify’s built-in email marketing service is a budget-friendly way to reach your audience. As your business takes off, though, you might need more firepower that Shopify’s native tools don’t quite cover. Advanced features like automation and segmentation are game changers. Not sure when to level up? We’ll guide you on exactly when and how to supercharge your email marketing so you can hit that sweet spot between budget-friendly and powerful.
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On-Target Timing
Timing is everything in email marketing, and Shopify makes it easier than ever to hit customers with the right message at exactly the right moment. Whether it’s a perfectly timed discount or a friendly “Hey, you left something in your cart” nudge, we make sure your emails land when they’re most likely to convert.
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Get a Head Start
Even if your store hasn’t launched yet, you can still start building hype and gathering an email list of people who can’t wait to see what you’re about. We’ll help you set up pop-ups and landing pages that do the heavy lifting while you get your store ready to shine. By the time you open, you’ll have an audience ready to hit “buy” on day one.
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Data is Your Power Move
The numbers never lie, and Shopify’s data gives you all the info you need to succeed. We dive deep into the data to fine-tune your email strategy, so you’ll know exactly what’s working and what’s not. Shopify’s email marketing data collection is getting better by the day, and your friends here at CodeCrew can help you make sense of it all (and drive additional revenue from it as well)!
Ready to turn browsers into buyers? Let’s do more of what works and ditch what doesn’t.
Email Campaigns That Convert: Shopify Edition
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Welcome Emails
Your store’s first impression matters. We'll help you create a welcome series that says “Hey, nice to meet you” and gets new subscribers shopping. With Shopify’s personalization, you can even recommend products based on their browsing—easy and effective!
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Abandoned Cart Emails
We’ve all been there—adding stuff to our cart, then getting distracted by something shiny on another tab. Your customers do it too. That’s why abandoned cart emails are a lifesaver. We’ll craft the perfect reminder with just the right nudge (maybe a little discount or free shipping to sweeten the deal) to get them back on board.
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Promotional Emails
Whether you’re dropping a new product line or running a sale, you need your emails to stand out in crowded inboxes. We’ll create promotional emails that feel like a little burst of excitement landing in their inbox. They’ll feel that FOMO, and you’ll see the clicks and conversions roll in.
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Transactional Emails
Shipping updates and order confirmations might sound boring, but they’re actually a golden opportunity to increase AOV and LTV. Instead of sending a standard “your order is on the way” email, we’ll help you turn these into engaging, branded touchpoints. It’s a subtle way to keep your customers excited and your brand front of mind for that next purchase.
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Re-engagement Emails
When customers drift, you’ve got one shot to win them back. We’ll help you send re-engagement emails that feel personal, timely, and packed with value—whether that’s a reminder of what’s new or a personalized offer just for them.
Maximize Your Shopify ROI (and Your Peace of Mind)
The Best Customer Experience, Period
Creating a seamless customer experience? That’s our jam. We’re here to help you create an email experience that keeps customers coming back, from cart recovery emails to upselling and cross selling the right products at the right time. It’s all about building relationships—and making sure those relationships last.
Turning Shoppers into Superfans
Loyalty isn’t something you can buy—it’s something you build. We create automated email flows that turn one-time buyers into lifelong fans. Whether it’s through loyalty programs, personalized post-purchase emails, or special offers that make them feel valued, we keep your customers engaged and coming back for more.
Emails That Get Noticed
We don’t just slap some text and images together and call it a day like other agencies. We craft, code and design visually stunning emails from scratch with your store’s growth in mind. From eye-catching templates to copy that speaks directly to your audience, we make sure your emails don’t just look good—they perform. With mobile-responsive designs, interactive elements, and well-placed calls-to-action, every detail is crafted to boost engagement and drive Shopify conversions. Because when your emails stand out in a crowded inbox, your ROI does too.
Full Service, No Stress
From kickoff to post-send victory lap, CodeCrew runs the whole Shopify email marketing show. We’ve got you covered with killer design, sharp copy, custom coding, laser-focused segmentation, and smooth automation. Whether you’re sticking with Shopify’s built-in tools or going for a third-party platform, we make sure your email campaigns run like clockwork—and deliver results you’ll want to brag about.
Shopify Email Best Practices
Personalization and Segmentation
Segmentation allows you to cater to different customer groups based on their unique interests and behaviors. We’ll dig into your customer data, segmenting your audience based on shopping habits and preferences. This way, every email feels personal—whether it’s product recommendations they’ll love or tailored offers. By delivering content that aligns with what they’re already interested in, we’ll help improve engagement and boost your conversion rates. Personalization makes sure your emails stand out and hit the mark.
A/B Testing
Testing your email campaigns is crucial for success. We’ll help you use A/B testing to compare different subject lines, visuals, and call-to-action buttons to see what resonates best with your audience and refine your approach accordingly. One of the benefits we’ve found from using a good email marketing platform with Shopify is the ability to split-test offers. This feature can be used to welcome subscribers with a percentage discount or a non-monetary offer such as a free eBook or video series. In most cases, a discount offer works best. But this may also depend on your industry and target audience. You can also split-test things like subject lines, design elements, and actual email copy.
Timing and Frequency
Finding the sweet spot for sending emails is crucial. Pay attention to engagement metrics to identify the optimal times and frequency for your campaigns. You want to stay in your customers’ minds without overwhelming them with too many messages. Small but impactful changes like determining the best email send times and making sure that your eCommerce store and emails are responsive on both desktop and mobile devices can make or break your store. Yet, most beginners don’t consider these factors. So, it helps to have the guidance of an experienced team to ensure Shopify success.
Shopify Success: It All Starts with Great Emails
Once you’ve launched your Shopify store, the goal is simple: drive sales and build your brand. A strong email marketing strategy is your secret weapon to achieving that and more. If you’re ready to go big and maximize your Shopify store’s success, CodeCrew has the expertise to make it happen.
Today’s fastest-growing brands trust us with their email marketing. Want to know why we’re averaging over 1,300% ROI for our clients? Let’s chat.
FAQs about Shopify Email Marketing
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What specific areas of expertise does CodeCrew offer to help my business succeed on Shopify?
While we have extensive experience in Shopify as an eCommerce platform, our specialty is integrating Shopify with stellar email and SMS marketing. We’ll guide you through the A-Zs, from picking the right Shopify package and adding a pop-up to your site to choosing the right Email Service Provider, A/B testing, automation, and more. Our number one goal is growing your list of direct customers and converting them into sales. We’ll ensure your audience is segmented and that each email or text is as relevant as possible.
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Does CodeCrew assist with Shopify app integrations and customizations?
Absolutely! We know exactly which Email Service Providers (ESPs) will work best for your business and can guide you through the whole process. That’s why we place a lot of attention on understanding your business needs, because no two clients are exactly the same. Once we get a good idea of what makes you unique, we can recommend the perfect solutions for effortless ROI.
