Ready to take your email marketing to the next level with Klaviyo, or wondering if you’re really making the most of it? The right agency can help you unlock its full potential and save you a ton of time and effort. Let’s dive into why choosing the right Klaviyo agency could be the best move you ever make, and how you can tell if we’re the right fit (hint: we think we are).
The Power of a Team: Why You Need a Klaviyo Agency (and Not Just One Person)
A solo consultant can be great—sometimes even exceptional. But one person can only do so much. They might be amazing at setting up flows, but what about strategy, design, analytics, coding, technical implementations or even A/B testing and providing a true, thorough analysis on the data? That’s a lot of hats for one person to wear.
When you work with a Klaviyo agency, you’re getting a full team of specialists: strategy pros, design experts, content creators, automation whizzes—the whole package. It’s the difference between a single chef in a small kitchen versus a full restaurant team working together to deliver a flawless experience. An agency brings that level of coordination and expertise to your email marketing.
What to Look for in a Klaviyo Agency
Now comes the big question: how do you choose the right Klaviyo agency? Here’s what to keep an eye out for:
The Key Processes Your Klaviyo Agency Should Handle (and Why They Matter)
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Initial Audit
A solid Klaviyo strategy doesn’t just magically appear out of thin air. It all starts with an audit. This is your agency’s chance to dig into details—whether you’re starting fresh or tweaking what’s already in place. They’ll take a good look at your current email marketing situation on Klaviyo and uncover any areas that need a little TLC. Think of it like a health check for your email list.
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Data Deep Dive
The secret sauce to successful email marketing? Data. A good agency doesn’t just guess what will work—they dig deep into your customer behavior and analytics. The goal? To build a strategy that’s personalized, impactful, and designed to grow your list (and your revenue).
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Automation
When you implement Klaviyo’s automation features, your emails start working for you 24/7. Whether it’s cart abandonment flows, a welcome series, or browse abandonment flows, automation saves time and boosts conversions. A skilled agency knows how to set this up so your customers feel like they’re getting personal treatment with zero extra effort on your part.
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Custom Email Templates & Coding
Klaviyo’s flexibility allows for some serious customization, and a good agency will take full advantage of that. From custom HTML/CSS coding to dynamic content blocks, they’ll make sure your emails look stunning and function flawlessly. Whether it's personalized product recommendations or advanced product blocks, they should ensure your emails reflect your brand’s personality while maximizing user engagement.
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A/B Testing & Performance Optimization
Guess what? There’s no “set it and forget it” in email marketing. A good Klaviyo email marketing agency will constantly test different aspects of your emails—subject lines, images, copy, send times—so they can tweak and improve. A good agency will use this data to refine your campaigns so they’re always performing at their peak.
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Real-Time Reporting & Insights
What good is all this work if you don’t know how your Klaviyo campaigns are performing? A solid agency will provide detailed, easy-to-understand reports on open rates, click rates, revenue per email, and more. Your agency will not only share these insights but use them to adjust and tweak future campaigns, ensuring that your strategy is always evolving for better results. It’s all about continuous improvement, baby.
Why Partner with Our Klaviyo Email Marketing Agency
We Examine Your Account on Klaviyo
We know Klaviyo better than the backs of our own hands. Now we want to get to know you better. Our expertise will help determine if you’re currently getting the absolute best out of your Klaviyo account. Chances are, you’re not, which is why we’ll happily help you unlock your account’s full potential.
We Tailor Your Approach
Your business is unlike any other business out there. Therefore, your needs are 100% unique. As a boutique Klaviyo email marketing agency, we’ll first listen to your needs and goals. Then, we’ll ensure that your email marketing strategy is tailored to your exact specifications and desired outcomes. No unnecessary fluff, just results.
We Create and Send Your Email Campaigns
Our team of world-class experts creates every single email from scratch (no templates here). From copy and design to coding—we ensure that each campaign is built from the ground up based entirely on your brand identity. Through rigorous A/B testing, we’ll also determine the perfect time to send your emails for maximum engagement.
We Monitor and Optimize Performance
Because we love data-driven strategies, we’ll monitor each and every campaign to see what works and what needs improvement. We’ll share these findings with you and also advise how we plan to move forward.
And if you’re still curious about why we’re the Klaviyo experts…
check out just a few of our many case studies here!
The Bottom Line: Work with the Pros
Partnering with a Klaviyo email marketing agency like CodeCrew means you’re getting a team that knows all the ins and outs of this powerhouse ESP. It’s not just about checking boxes—it’s about building a strategy that drives real-deal results. This isn’t just about setting up flows and being done with it. It’s about creating a full-on email experience that connects with your customers and gets you the ROI you’ve been dreaming of.
Choosing the right Klaviyo agency is like picking your dream team. You want people who are just as fired up about your brand as you are, who bring their A-game every single time. After all, you can’t win a baseball game with just one player – and marketing works the same way. With CodeCrew in your corner, your Klaviyo email marketing is primed for a home run!
Ready to Grow?
We’re here to make it happen. Drop us a line and find out just what this Klaviyo email marketing team can do for your business
Frequently Asked Questions
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Why choose Klaviyo for email marketing?
Since we’re proudly ESP-agnostic, we don’t favor any ESP over the other - it’s all up to you and what you need. That said, Klaviyo is to email marketing what Coca-Cola is to fizzy drinks. You can’t mention Email Service Providers without Klaviyo entering the conversation.
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How does Klaviyo's segmentation work?
Klaviyo is great at segmenting your audience and crafting a personalized experience for each customer. We can create dedicated segments based on customers’ purchasing history, engagement, location, age, profession, you name it.
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What are the benefits of automation in Klaviyo?
Automation is what earns you money while you sleep. These automated emails are triggered at various stages in a customer’s buying process, ensuring a seamless experience that’s repeatable. Note that automated does not mean set-and-forget. Getting the most out of automated flows requires constant tweaking and monitoring. Which, you guessed it, is just something we love doing.
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How do you ensure the success of email campaigns?
Data, data, and more data. Did we mention data? Creating a winning email campaign requires loads of research, analytics, and testing to uncover exactly what makes a customer tick. With constant A/B testing, and analyzing every bit of feedback available, your chances of success are increased a hundredfold. At the same time, we use proper segmentation to ensure optimal deliverability for each campaign. This is crucial if you want to steer clear of the dreaded spam folder.
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What kind of support can I expect from a Klaviyo email marketing agency?
The best kind. Our team is with you every step of the way with open channels of communication to ensure you’re part of the process. In addition to setting up your revamped email marketing campaigns, we oversee every phase of every email and report back frequently. We partner with you to ensure your goals are met and each KPI is a slam-dunk.
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How do you handle list growth and segmentation?
Before we start creating an email, we ask: who is this for? Very few emails are suitable for a “send to all” strategy, so we hand-pick the segments for maximum engagement. We also ensure that your campaigns cater to each segment, so that no group of customers get left behind. After all, retaining subscribers is just as important as gaining new ones. At the same time, we use tried-and-tested techniques like signup banners to ensure your list grows at a juicy pace.
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What kind of reporting and analytics does Klaviyo provide?
Klaviyo is fantastic when it comes to collating all your data in easy-to-understand metrics. We take it even further by packaging that data into a monthly report to ensure you know exactly how your business is performing.
