So, there you are - staring into the marketing void, either wondering if you should migrate to Klaviyo, or if you’re getting the most out of your current Klaviyo email marketing program. We’ll go one step further and guesstimate that you’re also pondering the advantages of using just one consultant vs an entire email marketing agency. Well, when you stare into that void, CodeCrew stares right back with all the answers you need.
What Our Klaviyo Email Marketing Agency Delivers
One person might be great at what they do, but 99.99% of the time they’ll be a jack of all trades (and master of some). Opting for a team of experts ensures that the whole is really greater than the sum of its parts. We’ll explain…
No single individual can consider all angles, and they’ll usually outsource specific aspects of your Klaviyo email marketing program. That means you’re hiring a team anyway, just with extra steps. Hiring an agency of email experts (like us) gives you the full package and maximum output. Plus, as a certified Klaviyo partner, it’s basically like you’re partnering with Klaviyo yourself. We’ll also handle all the nitty gritty stuff, like:
Klaviyo Services We Provide
First, we crunch the numbers and take stock of where your email marketing is at. Our initial audit of your program gives us a good overview of what’s working and where to improve. Then, we'll set up, monitor, and optimize every aspect of your Klaviyo program.
Marketing Automation Services
One of the main things we focus on is Klaviyo automated emails - this includes welcome flows, Klaviyo cart abandonment flows, Klaviyo browse abandonment and more. We also create flows tailored to your specific business needs and target audience. Once your
Klaviyo automated emails are set up, you’re well on your way.
Klaviyo Email Marketing for Shopify
If you’re one of the millions of businesses using Shopify, we’ll integrate it into your Klaviyo account, providing a seamless ecommerce experience for both you and your customers. What's more, when it comes to overall performance, our large team is able to test all campaigns and automations, while providing you with regular reports. We also ensure that we’re constantly tweaking where necessary.
Klaviyo SMS Marketing
Looking for something short and punchy to send straight to your customers’ phones? We can create impactful Klaviyo SMS marketing campaigns that will allow you to reach thousands of leads and customers with just one click. Through the MMS feature, we can incorporate images, emojis, and coupons, plus we can track the performance of each SMS and MMS to ensure you’re getting your money’s worth from each send.
Klaviyo Emails Going to Spam?
Now, one does not simply become a Klaviyo partner based on good looks alone. It requires demonstrable technical know-how and experience. One true test of an agency’s prowess is its ability to ensure your emails get delivered.
Deliverability is a huge aspect of any ecommerce business, since you can’t expect to make money if your customers aren’t receiving your emails in their primary inboxes. To prevent your Klaviyo emails going to spam, we have an entire team of experienced tech experts who are well-versed in the platform, and have a great, long-standing relationship with Klaviyo’s support team - which comes in handy when we need to resolve deliverability problems quickly and effectively. It helps when you know someone on the inside.
The ABC of A/B Testing
Another thing that’s really great about Klaviyo is its A/B testing capabilities. Quick recap (if you just joined us): A/B testing is sending the same campaign with one significant difference (from subject line, to CTA button color or even the send time of the email) then monitoring which version performs best. Often, the same tests will be performed more than once for the most definitive results.
Of course, you don’t have time to test and monitor every single campaign and Klaviyo automated email you send (and chances are, a single expert won’t either), which is where we come in.
Why Partner with Our Klaviyo Email Marketing Agency
We Examine Your Account on Klaviyo
We know Klaviyo. Now we want to get to know you better. Our expertise will help determine if you’re currently getting the absolute best out of your Klaviyo account. Chances are, you’re not, which is why we’ll happily help you unlock your account’s full potential.
We Tailor Your Approach
Your business is unlike any other business out there. Therefore, your needs are 100% unique. As a boutique Klaviyo email marketing agency, we’ll first listen to your needs and goals. Then, we’ll ensure that your email marketing strategy is tailored to your exact specifications and desired outcomes.
We Create and Send Your Email Campaigns
Our team of world-class experts create every single email from scratch (no templates here). From copy and design to coding - we ensure that each campaign is built from the ground up based entirely on your brand identity. Through rigorous A/B testing, we’ll also determine the perfect time to send your emails for maximum engagement.
We Monitor and Optimize Performance
Because we love data-driven strategies, we’ll monitor each and every campaign to see what works and what needs improvement. We’ll share these findings with you and also advise how we plan to move forward.
Client Testimonials and Success Stories
Frequently Asked Questions
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Why choose Klaviyo for email marketing?
Since we’re proudly ESP-agnostic, we don’t favor any ESP over the other - it’s all up to you and what you need. That said, Klaviyo is to email marketing what Coca-Cola is to fizzy drinks. You can’t mention Email Service Providers without Klaviyo entering the conversation.
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How does Klaviyo's segmentation work?
Klaviyo is great at segmenting your audience and crafting a personalized experience for each customer. We can create dedicated segments based on customers’ purchasing history, engagement, location, age, profession, you name it.
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What are the benefits of automation in Klaviyo?
Automation is what earns you money while you sleep. These automated emails are triggered at various stages in a customer’s buying process, ensuring a seamless experience that’s repeatable. Note that automated does not mean set-and-forget. Getting the most out of automated flows requires constant tweaking and monitoring. Which, you guessed it, is just something we love doing.
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How do you ensure the success of email campaigns?
Data, data, and more data. Did we mention data? Creating a winning email campaign requires loads of research, analytics, and testing to uncover exactly what makes a customer tick. With constant A/B testing, and analyzing every bit of feedback available, your chances of success are increased a hundredfold. At the same time, we use proper segmentation to ensure optimal deliverability for each campaign. This is crucial if you want to steer clear of the dreaded spam folder.
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What kind of support can I expect from a Klaviyo email marketing agency?
The best kind. Our team is with you every step of the way with open channels of communication to ensure you’re part of the process. In addition to setting up your revamped email marketing campaigns, we oversee every phase of every email and report back frequently. We partner with you to ensure your goals are met and each KPI is a slam-dunk.
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How do you handle list growth and segmentation?
Before we start creating an email, we ask: who is this for? Very few emails are suitable for a “send to all” strategy, so we hand-pick the segments for maximum engagement. We also ensure that your campaigns cater to each segment, so that no group of customers get left behind. After all, retaining subscribers is just as important as gaining new ones. At the same time, we use tried-and-tested techniques like signup banners to ensure your list grows at a juicy pace.
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What kind of reporting and analytics does Klaviyo provide?
Klaviyo is fantastic when it comes to collating all your data in easy-to-understand metrics. We take it even further by packaging that data into a monthly report to ensure you know exactly how your business is performing.
Go Team!
By now it should be pretty clear that it’s always better to have a whole team of experts at your disposal. Imagine one person doing all of the above and somehow delivering results. The words “not” and “likely” spring to mind. You can’t win a baseball game with one guy, and you’re probably not gonna win at marketing that way either. It should also be pretty clear why we are considered Klaviyo experts by those who know a thing or two about what’s what.
In a nutshell, with CodeCrew by your side, your Klaviyo email marketing program has a much better chance of hitting that home run.
