Running out of ideas on how to improve your email marketing? You’re not alone. A lot of business owners face challenges when it comes to managing their email marketing because it’s not as easy as it looks.
Apart from simply writing campaign and workflow emails, there’s a lot that goes into the email marketing process, from creating standout graphics to personalizing your content. There are many boxes to tick in order to increase your open rates and ROI. But don’t worry - we’re here to help. Keep reading for helpful tips from seasoned email marketers on how to improve your brand’s email marketing.
How to upgrade emails for greater effectiveness
Email marketing is one of the best ways to market your business. That’s because you own your email list and can communicate with your subscribers at any time. Email marketing also gives you an opportunity to establish yourself as an expert in your field, provide value to your subscribers, and most importantly, promote your product and/or service.
But, as with everything else in your business, there are best practises that you should adhere to in your email marketing.
If you’re having trouble getting the results you want out of your email marketing program, there’s no need to stress. There are steps that you can take right now in order to upgrade your email marketing and smash those goals.
Upgrading your emails is easier than you think
Email marketing is one of the most important parts of your business. But, it doesn’t help much if no one reads your emails. Here are some simple, tried and tested ways to upgrade emails for better results:
- Subject Lines
Your subscribers probably sift through hundreds of emails per day. So if you want to capture their attention, shorter subject lines are usually best as they’re quick and easy to read. How can you tell if a subject line is short? You should be able to read it easily on your mobile phone.
In addition to keeping your subject lines short and effective, be sure to use impactful words that’ll grab the reader’s attention immediately. People are more likely to open your emails if they find your subject lines interesting.
Also, avoid using ALL CAPS and unnecessary exclamation points, as this could get your emails flagged as spam. Instead, your subject lines should be evocative, straightforward and relevant to the content of the email.
You can also optimize your subject lines through A/B testing. This means dividing your email list into smaller segments that you can send different subject lines to in order to determine which ones result in the highest open rates.
- Personalization
When it comes to upgrading your emails, personalization is key
How can you make your email content feel personal for each individual recipient?
Ideally, you should be able to send 1000 variations of the same email to an email list of the same size. While this might sound difficult at first, something as simple as offering unique product recommendations for each customer to reflect their previous purchasing experience and demographics can go a long way.
Amazon is great at personalization. If you purchase or even browse a certain product from their website, you’re likely to get personalized emails with content that is customized to your preferences.
Lastly, consider using your customers name in the subject line as a way to get their attention. Most email platforms allow for this. When people see their name, it catches their eye and makes them feel special, like the email was created especially for them.
- Design
Format your emails for every device
Many years ago, most people viewed their emails on their desktops. Now, the majority of consumers read their emails on a mobile device. That’s why it’s important to ensure that your emails look good on all the different devices that your customers use.
Design elements such as infographics, images and videos can really make your emails pop. But, make the effort to create your own images instead of using generic templates. And make sure that your emails are always in line with your brand’s look and feel.
- Proofing
This is one of the quickest ways to give your emails an upgrade and ensure that they are as professional as possible. It might seem obvious, but it’s an important step. Before an email campaign is sent out, take a few minutes to double check spelling, grammar and design. There’s nothing worse than putting so much effort into your ecommerce emails and discovering they have a typo after you send them. That’s why a quick quality analysis is vital for absolutely every email you send.
- Email Provider
Consider the email provider you’re using, the types of features they offer, and how flexible they are. You should be able to experiment with different automation templates that enable you to nurture your relationship through automated email workflows.
Of course, there’s only so much that you can do with email software. You should always infuse your emails with personality so your brand feels friendly and approachable. This goes for automated emails as well.
Your email provider should also offer dynamic personalization capabilities such as the ability to insert an individual subscriber’s name into the subject line. Or, the option to insert unique product reels.
If you’re not sure what the best email provider is for you, we have a great post comparing the best options on the market.
Up your game, upgrade your emails
There are over 4 billion email users worldwide and email marketing is a powerful way to increase sales for any brand. That’s why it’s important to put your best foot forward when it comes to your email marketing.
If you want to grow your business and make more sales, get in touch with these email marketing experts to help you get started.
